Many small to medium sized businesses are familiar with the importance of using social media. While many companies have worked hard to create a strong presence on Facebook, they’ve somehow brushed aside their Instagram account. If you truly want to grow your online reach, then growing your Instagram following is a must. In fact, there are more than 200 million active members on the platform, and posts generate an astounding 1.6 billion likes every day. Companies of all sizes and across every industry have found success using Instagram, and so can you. At iBoost, we help companies around the country find creative and effective ways to skyrocket their sales by building their online audience. If you’re interested in accelerating your Instagram following, then use these tips to reach your goals.
Maximize the Effectiveness of Your Hashtags
If you’re creating Instagram posts without hashtags, then you aren’t going to garner much attention. Hashtags are the currency of Instagram, and unlike Facebook or Twitter, users are expected to load their posts with as many tags as their hearts desire. Take advantage of this unique feature of the platform by being creative and optimizing keywords. Consider creating a hashtag that’s just for your brand. Be sure to use it in all of your social media campaigns to get the most attention, and to bring more of your other followers over to your Instagram profile.
Utilize Your Bio
Your bio is the most important aspect of your entire Instagram account. It is the single place where fans will flock to find out more about your company after liking a post. Be sure you’re including accurate and up to date information, and use the link in your bio strategically.