Change they say is inevitable but in the business world, people find it difficult to make changes or move out from their comfort zone.
This is not same with companies like Google and other big corporations who keep on evolving and making changes on their platform and the way they do business. Though it might still be news to some people, but the reality is that; Google has made changes to its income generating and popular advertorial platform; the Google AdWords. It has been rebranded and renamed 'Google Ads.'
As a digital entrepreneur, advertiser, business owner, manager and internet user, the question goes thus “ what do these changes have in stock for you and how can you take advantage of it to move your business and other interests to the next level?
In this post, iBoost digital marketers did a run through of the changes and how business owners and advisers can benefit from the new interface.
The change was instigated to beat the competition posed by the popularity of social media advertising and to maintain the relevance of their platform in the digital advertising world. The purpose is to shift the focus of digital advertising from the dominance of keywords to be more interactive and audience-centric.
By this move, Google is opening up opportunities for digital marketers to reach more people across different channels. They also want to make it easier for small and medium scale businesses to have access to their platform and to take advantage of innovative technologies and advanced forecasting across different PPC channels.
Welcome to the world of simplicity and affordability in advertising - where Google intends to expand advertising options to main street brick-and-mortars. Designed to represent the full range of advertising capabilities, with Google ads, advertisers can now connect with millions of their potential customers through placing ads using various formats and channels like Youtube, Google apps, Google Play and many more.
For small businesses
Over the years, Google discovered that it was somewhat tricky for small businesses to scale their campaigns using PPC, however, with the modifications on Google ads, you shouldn't be a genius before starting and scaling your display campaigns on the many Google platforms.
As a small business owner, just sign up for smart campaigns, write an ad that could describe your business including products and services, then set a budget and you are good to go.
For enterprise level businesses
This is the second new brand in the consolidation era; the Google marketing platform is designed to suit the advertising needs for small and enterprise level businesses. They will have access to DoubleClick Digital Marketing and Google Analytics 360 Suite for planning, buying, measuring and optimizing digital media.
There is also a new feature under the Google marketing platform called Display and video 360. This will cater to the needs of media teams and creative agencies who desire to participate in ad campaigns using a single platform.
This is for the technically savvy and experienced advertisers and Google publishers. It has subdivisions called the DoubleClick, designed for publishers and DoubleClick Ad Exchange for both advertising consultants and publishers. Industry experts described the Google Ad manager as the œcomplete and unified programmatic platform.
As the advertising architecture of Google and other search engines are evolving, iBoost is here to guide you through the murky waters. At iBoost, we ensure you achieve your business goals through SEO and digital marketing, call us now for more clarifications.