Geo-targeting is an aspect of SEO aimed at providing customized and targeted user content to website visitors according to their location, IP address, country, region/state or zip code. Internet marketers and digital professionals can use this to their advantage in getting more customers according to the targeted demography.
Majority of the websites on the internet are created on a daily basis to promote products or services of various companies around the world and to make sales and improve profitability. Interestingly, most of the webmasters and SEO professionals use this strategy to outrank their competition and increase both click through and conversion rates.
Therefore, iBoost developed this article to teach our readers about geo-targeting so they could take advantage of the numerous benefits it has to offer by implementing it in their websites.
