While some big corporations may have an unlimited advertising budget, most business owners have to balance the cost of marketing with other overhead expenses. Pay per click advertising is already a great way to reduce waste by leveraging digital tools, but how can you make your cash stretch even further? At iBoost, we help our clients save money on advertising every day. Our team of experts stay up to date on the latest algorithms and opportunities for your ad campaigns to make sure your ad dollars' double in value. Here are some recommendations that can help make your next PPC campaign worth every penny.
Use Negative Keywords
Every Google AdWord campaign has the ability to add in negative keywords. These are words that when typed into the search results, tells Google to avoid placing your ad on their page. Some people might think it's best to show up in search results as often as possible. However, the key to keeping costs down and conversion high is to target your ideal audience with precision. Customers who are using keywords like free, cheap, save money on, etc. are probably not going to convert into paying customers. So, if someone using these phrases finds your ad and clicks on it, but doesn't purchase your product or service - you just lost money.
