Email Marketing Strategies for Customer Retention

Most business owners are familiar with the benefits of growing their email list. Unfortunately, it can be extremely depressing and frustrating when you've worked hard to build a large number of subscribers who don't actually open your emails to read them. Email marketing won't be an effective way to grow sales if your customers are choosing to ignore their inbox. Make sure you're doing everything in your power to keep your newsletters and promotional offerings out of their junk mail pile. This could be the culprit. However, if you're sure that your email is being seen, but no one is clicking over to your website, then it might be time to integrate some tactics to increase your conversion rate. At iBoost, we help businesses across the country grow their online audience using the latest SEO and digital marketing techniques. We've learned a lot about what it takes to keep your customer's coming back for more. Here are a few tips to help you reach your email marketing goals.


Customer Survey

A lot of customers enjoy taking an active role in the company. They really like knowing that a business owner or manager cares about their opinion enough to ask for feedback. You can increase the likelihood that they'll completing the survey by offering a discount code or giveaway prize for those who participate.

Coupon Code or Promotional Offer

People are more likely to sign up for your email list if they will be receiving exclusive promotions and deals. Business owners often use this angle to get customers to sign up for their newsletter both online and in person. Unfortunately, many busy owners and managers fail to consistently deliver on this promise, and once eager clients may stop expecting a valuable email. Convince them to stop hitting delete by including a discount code or sales offer that's only available to them. Not only will it make them feel special, but they'll understand the value of remaining an active subscriber.

Contest or Giveaway

People love a chance to win a great prize. Consider doing a monthly contest, giveaway or challenge where customers purchase a certain product or service and encourage clients to shares the promotion on social media for additional entries. This is a fun way to get creative with your offering, re-engage your customers and increase your brand awareness when they share the contest with friends and family. 

Holiday Gift Card

In past decades, it was popular for companies to send their favorite customers a gift around the holiday season. Avoid expensive shipping costs and packaging materials by sending an eGift Card. This is the perfect way to say thank you digitally, and they will almost always spend over the amount they've received on their card. Keep in mind that this strategy can be used for all major holidays, not just in November and December. 

Are You Ready to Skyrocket Your Online Sales? Get Help from the Experts at iBoost

Have your recent email campaigns left you feeling disappointed? Let our digital marketing specialists help find a solution that fits your unique needs and budget. Contact the iBoost office today to find more information about our wide range of marketing services and begin your journey towards higher sales and a soaring online reputation.