Many savvy business owners are becoming more aware of how powerful email marketing can be. When compared to other means of digital advertising, your email list has a higher chance of converting into sales without having to spend a lot of extra money. That means email campaigns often have a very high return on investment. However, if you're busy running a company, every choice matters. It's important to boost the efforts of your marketing so you can be as productive, efficient and profitable with your emails as possible. So, when is the best time for you to send out your newsletter?
Best Time of the Day
Statistically speaking, the morning hours are often the time when most people are opening and reading their emails. Everyone wants to start their day off knowing what to expect, and most professionals check their inbox early. Things flat line mid-morning and then rise a little between noon and 2:00 pm during most people's lunch breaks. There is also normally a second peak of email opens in the evenings from 8:00 pm to midnight, when people are more able to leisurely check their mail without needing to address any pressing matters. Sometimes this can be beneficial for email newsletters that involve sales or calls to action because people are more likely to be fully engaged during non-working hours. This is especially true if you have a retail or information product business.
