What's the Best Time to Send Email Newsletters?

Many savvy business owners are becoming more aware of how powerful email marketing can be. When compared to other means of digital advertising, your email list has a higher chance of converting into sales without having to spend a lot of extra money. That means email campaigns often have a very high return on investment. However, if you're busy running a company, every choice matters. It's important to boost the efforts of your marketing so you can be as productive, efficient and profitable with your emails as possible. So, when is the best time for you to send out your newsletter? 


Best Time of the Day

Statistically speaking, the morning hours are often the time when most people are opening and reading their emails. Everyone wants to start their day off knowing what to expect, and most professionals check their inbox early. Things flat line mid-morning and then rise a little between noon and 2:00 pm during most people's lunch breaks. There is also normally a second peak of email opens in the evenings from 8:00 pm to midnight, when people are more able to leisurely check their mail without needing to address any pressing matters. Sometimes this can be beneficial for email newsletters that involve sales or calls to action because people are more likely to be fully engaged during non-working hours. This is especially true if you have a retail or information product business. 

Best Day of the Week

People generally check their email more often during the week, with Tuesday being the most popular day to send emails. According to HubSpot, Monday and Wednesday are also a close contender. Conversion rates are also high on Saturdays for certain niches, though the numbers are skewed because there are usually significantly less emails sent over the weekend. 

Know Your Audience Well

When it comes down to it, the best way to choose your day and time for email marketing depends on your customer's lifestyle. If you blog about cooking or own a craft store, then your peak times may be on the weekend, when people are more likely to plan their meals and pursue their favorite hobbies. 

On the other hand, if you sell products or services to other businesses, it wouldn't make sense to send out an email campaign on a Sunday morning. Knowing your target audience is the key to sending successful and consistent email newsletters. If you're unsure, don't be afraid to ask by polling your email list about their preferred time to receive your emails. Many email marketing software programs will allow you to segment your email list so you can send out your broadcasts at different times. 

Let iBoost Help

We understand that most business owners and managers have a lot of responsibilities on their plate. Even though marketing is one of the most important aspects of running a successful company, it can be difficult to maintain when there's so many crucial daily tasks that require your time and energy. At iBoost, we can help run your email marketing campaigns using the best available techniques and tools in the industry. Let us put our expertise and talent to work for you. Find out how we can help grow your business by contacting the professional team at iBoost today.