Emails have one of the highest conversion rates of any other method of online advertising. While social media seems to get the most attention, there's no way of knowing how many people will see it in their feed. When you send a newsletter to your customer's inbox, you're guaranteed that they'll see it. Providing frequent coupons, behind the scenes content and valuable information will ensure that your audience enjoys your emails so they'll continue opening them in the future. Building a list means that you'll have a chance at multiple sales anytime you run a promotion or launch a new product or service. Small businesses have a lot to gain from growing an email list. Providing a coupon or announcing a new sale can reactivate prior customers and bring them back into your physical store, restaurant or salon over and over again. If you have a service based business like plumbing, landscaping or pest control, sending customers loyalty discounts via email will make your company stand out in their mind. The next time an issue arises, you'll be the first business they'll think about calling. Still, many business owners aren't sure how they can grow their list, and a lot of information about the topic found online focuses on internet and ecommerce businesses, not traditional brick and mortar locations. At iBoost, we help businesses of all sizes increase their online presence and grow their audience. After helping many business owners from around the country, we've learned a lot about the practical ways that companies just like yours can grow their email list in creative ways.