LeadPages, one of the world's most popular landing page and lead generation companies, recently did a survey of small business owners digital marketing practices. The results are surprising. For instance, out of those surveyed, 45% don't have an email list for customers to opt into, almost half said they don't know if they're marketing effectively and one in five small business owners don't even plan to use digital marketing in 2016.
This means two things:
At iBoost, we make digital marketing our business, so you don't have to. Our services are designed to help attract new clients and customers to your company so you can spend more time providing quality products, services and experiences that keep them coming back.
There are a lot of options when it comes to online marketing, and the variety of techniques seems to grow every day. However, if you start with these 3 essentials, your business is sure to see a boost in your business' profit.
That static website your cousin made for you in 1999 isn't going to cut it anymore. Now, in order to stay ahead of the curve, you need a modern website that's optimized for search engines. The Google algorithm has changed tremendously since they first began, and there are several factors that play into whether or not your businesses' site is on page one or page fifty.
Your website needs to be responsive. The majority of people access websites on mobile devices. Particularly when they're looking up a local small business when they're on the go. Google's goal is to remain the number one search engine in the world, and they can only do that if they keep internet users happy. They're not going to rank your site high if it doesn't look good and function well on smartphones and tablets.
You also need a lot of well written, regularly updated content. If you just put up a page with your phone number and address and never touch it again, Google thinks you're not maintaining your site and therefore won't direct anyone to it. Not only do you need to frequently publish information, preferably in the form of a blog, but it needs to prove its relevance by including the right density of keywords that match what users are typing into the search bar.
If content is king, then social media is queen. Times are changing, and in an age where everyone is overwhelmed with information, it's important to build connection and relationships with your customers. People have choices, lots of them, and if they don't feel like you are loyal and trustworthy, they'll find someone who is. Social media is a great way to connect with your local community, show a bit of your personality and remind them that you exist through posts that show up on their feed. There are hundreds of social media channels available, but you can start small. The two most important are Facebook and Twitter.
Now that you have grown interest in your business through social media, and have a welcoming online space for them to come to, it's time to start growing an email list. Email marketing converts higher than many forms of traditional advertising, and it is very low cost. Though it does take time to create weekly or bi-monthly newsletters, the leads generated will make it well worth your time.
It's understandable that many small business owners don't practice digital marketing effectively. Brick and mortar store owners and service companies wear a hundred hats every day. Many people have a handful of employees or less, meaning that the day to day operations fall on the backs of the owner. You might not have the time to study the latest search engine algorithms. That's where iBoost comes in. We stay ahead of the latest trends and techniques in the digital marketing industry and use our knowledge and tools to provide your business with the customers you need to grow your revenue year after year. Contact us so we can help boost your business today.