A brick and mortar business knows their success depends on developing strong relationships with customers. Every local small business relies on word of mouth to grow their reputation and encourage people to keep coming back. However, when it comes to online sales, that element is often lost. It can be difficult for business owners to know how to develop the same level of trust with online customers when they are making their purchases from hundreds or even thousands of miles away. At iBoost, we help companies of all sizes grow their online presence through quality SEO and digital marketing services. Over the years, our team has helped many businesses build better relationships with online clients. Here are a few tips that can help you do the same.
Utilize Social Media
Social media platforms provide an excellent opportunity for businesses to share their value in an authentic way. Most people's feeds are a combination of personal and professional interests. That means your Facebook post may be shown right below a picture of their niece's first day of school and above a meme shared by their best friend. That places you in a unique place to form a deeper connection. Companies can become more human by pulling back the curtain and showing their audience the people behind the brand.
Get in Their Inbox
While your targeted social media ads may get some attention, it can be difficult for organic posts to bring recurring traffic to your website. Even then, once a customer arrives at your blog post or product page, they might not ever return a second time. One of the best ways to establish a relationship with first time clients is to have them sign up for your email list. Your social media posts may disappear from their feeds but they're sure to see you pop in their inbox once a week. These gentle reminders can develop brand awareness much faster, and make them more likely to come back to your website again and again.
