Copywriting Strategies for Small Business Websites

Companies of all sizes have been successfully using copywriting for advertisement purposes for decades. While copywriting isn't a new skill, the method of delivery and customer expectations have changed significantly thanks to the birth of a technology dominated information age. The rules for content creation in the digital marketing industry can be difficult for many business owners to navigate. At iBoost, we help companies across America grow their online reach and build better customer relationships. Over the years, our experts have learned a lot about what kind of copywriting techniques provide the highest conversion, and we want to pass along a few tips to help you get the results you've been looking for. 


Why is Copywriting Essential to Gaining New Customers?

Modern men and women are bombarded daily with a constant wave of advertisements. Whether they're scrolling through their Facebook feed, searching for a restaurant on Google or checking their email, most people have grown used to seeing a non-stop barrage of marketing messages. This means that some customers are less likely to respond to advertisements. At the same time, competition among small businesses has grown fiercer than ever before. Therefore, copywriting skills have become a vital piece of acquiring and maintaining your audience's interest. Gaining traffic is just one piece of the puzzle. If the people clicking on your link aren't making purchases, then you can end up wasting countless hours and dollars. Great content can separate a small business from the endless sea of competitors, by establishing authority in your industry and building trust with future clients. 

Copywriting Tips and Tricks that Will Help Your Business Grow

  • Hook Your Reader – Just like a good novel, if you want your reader to continue investing time in your message, you must make it interesting from the beginning. Use strong titles and work hard to form a connection with your audience in the first sentence. 
  • Use Bullet Points and Subtitles Throughout the Piece – People are busy. Most online readers will skim through material. If your blog post or sales page looks like a long excerpt from War and Peace, they are likely to hit the back button. Using devices like bold or italicized words, bullets or numbers and adequate spacing between paragraphs will make it easier for readers to organize their thoughts and will help the material become better absorbed.
  • Pain Points – Make sure you have a strong understanding of the point you are trying to get across and think about the kinds of struggles your potential customers may have about your topic. Acknowledging this pain point will let the reader know you empathize with their difficulty, which will make them more likely to trust the solution you provide for them. 
  • Call to Action – Tell them what step to take next. Information is valuable, but without context it can quickly lose its significance. If you are selling a product, explain how they can purchase the item from you, and provide a link or button directly on the page. If you are a service provider, embed a form or give your contact information so they can schedule an appointment. 

Are You Ready to Take Your Website to New Heights? Contact the Experts at iBoost Today

Small business owners often have a lot of responsibilities. Not every owner or manager has the time to focus on copywriting, content creation and digital marketing. If you're ready to expand your customer reach without sacrificing more hours. Call the professionals at iBoost and find out how we can help.