Choosing the Right Keywords to Outrank Your Competitors

Monitor Your Auction Insight Reports

Many people are unaware that Google AdWords provides an Auction Insight Report for every ad campaign. These downloadable reports are a treasure trove of information when it comes to discovering the ways your competitors are rising above you and others in your niche. You can see the keywords used, average position, overlap rate, top of page rank, outranking share, impression share and more with the click of your mouse. When you make analyzing this report part of your routine, you'll begin to notice patterns and discover ways that you can improve your ads and get better results. 

Test Out Third Party Tools

There are many software tools available online that can provide further analysis of published content, keywords, SEO quality and more. Popular sites include BuzzSumo, SEM Rush and others. Do your research ahead of time, or get a professional opinion before investing your time and money into using third party platforms. Some of these tools are free, while others charge a subscription fee. However, these programs can become extremely valuable when evaluating the success of the web pages or products you're promoting via AdWords. 

Use Low Competitive Keywords

Highly competitive keywords may get the most searches, but they can be expensive to use and there are a lot of people in your industry who will be using them as well. You may want to experiment with low competitive keywords that still receive a significant amount of traffic. There's a chance you'll be seen by potential customers more often, and you could reach your sales goals sooner than expected. 

Try Long Tail Keywords 

Instead of using popular yet generic terms that are highly competitive, try implementing long tail keywords. These are longer phrases that consist of three or more words that are more specific to the product, service, blog post or landing page you are promoting. This will narrow down the audience that is looking for your offer. Though you may get fewer views, the quality of web users will improve, making those who click on your ad will be more likely to convert. 

Are You Ready to Increase Your Search Engine Rank? Get Help from the Experts at iBoost

Interested in finding out how you can elevate your earnings using AdWords and other online marketing methods? Then call the experienced team at iBoost and get the help you need right away. There's no reason to go through the headache, hassle or overhead costs of acquiring an entire marketing department. Let our specialists put their software tools and knowledge to work for your company.