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Choosing the Right Keywords to Outrank Your Competitors

Are you tired of wasting time and money on Google AdWords campaigns and not getting quality results? Are you in a highly competitive niche or industry and are struggling to get clicks? If you're struggling with reaching your sales goals with AdWords, there's no need to worry. There are many tips and tricks you can utilize to help improve the return you're getting on your pay per click campaigns. At iBoost, we help businesses of all sizes grow their online reach using the latest digital marketing and SEO techniques. We have helped many clients turn their failing AdWords efforts around, and we want to help you do the same. Here are a few ways that you can help boost your revenue by focusing on keywords for your next PPC ad. 

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Monitor Your Auction Insight Reports

Many people are unaware that Google AdWords provides an Auction Insight Report for every ad campaign. These downloadable reports are a treasure trove of information when it comes to discovering the ways your competitors are rising above you and others in your niche. You can see the keywords used, average position, overlap rate, top of page rank, outranking share, impression share and more with the click of your mouse. When you make analyzing this report part of your routine, you'll begin to notice patterns and discover ways that you can improve your ads and get better results.