Audience segmentation is a new technique that can be very effective at gaining the attention of new customers. However, many business owners aren’t yet familiar with the term, and are missing out on its many benefits. At iBoost, we help companies of all sizes grow their online reach using effective SEO and digital marketing solutions. We’ve seen firsthand what kind of positive impact segmenting can do for marketing, and we want you to see your business achieve the same great results.
Segmentation involves grouping your general audience into smaller categories based on specific characteristics or criteria. Grouping examples are wide ranging, but might include geographic location, income status, age, search interests or job descriptions. Doing so allows you to direct advertisements, promotions and offers that are customized and unique to individuals within your larger pool of potential buyers.
There are many ways to use segmenting for increasing sales. If you are trying to attract new clients, you can create a series of targeted advertising campaigns on social media that’s directed at a very specific type of individual. By creating multiple featured posts with messages that attract a variety of audience members, you maximize the effects of outreach, while broadening the number of individuals who may be interested in your product or service. You can also use segmenting for existing clients by creating a sales funnel that focuses on items they haven’t purchased, rather than annoying them with ads for offers they’ve already invested in.
When using audience segmenting, the possibilities are endless. Here are just a few examples of the ways different businesses might utilize segmenting to get more attention from online users who are ready to make a purchase:
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Are you interested in using techniques like audience segmenting to boost online interest in your company? Then contact the experts at iBoost. We understand that today’s modern business owners and managers have a lot of responsibilities. Let our team take care of your online content, advertising and social media efforts, so you can stay focused on other vital priorities. We provide a wide range of SEO and digital marketing services designed to grow your customer reach and increase sales. Call today to find out what we can do to help you achieve your goals.