Can AI (Artificial Intelligence) Replace Professional Content Writers?
With the rise of chatGPT and other AI programs, it seems like the entire world is now aware of the rapid advancement of artificial intelligence. The production of AI-generated art and text has become a controversial, but popular topic. After gaining so much attention in the media, a lot of business owners may wonder if they should turn to these kinds of technologies to create content for their websites. At iBoost, we help companies of all sizes improve their online reach with professional SEO and web design services. It’s our job to stay on top of the latest trends in online marketing, and how these changes affect companies. While it may seem like AI-generated content could be a viable solution for small businesses, using these programs can do more harm than good. Here’s why.
AI Generated Content is Against Google’s Guidelines
Many people are completely unaware that Google already has an established policy against the use of automatically generated content. John Mueller, Google’s Search Advocate, has publicly stated that the use of AI writing tools is spam and goes against webmaster guidelines. Mueller explains that if their web spam team considers content to be generated by artificial intelligence, they will take action. This means that publishing AI content could lead to a manual penalty, which can severely damage your ranking on the platform.
You Could Accidentally Publish Duplicate or Plagiarized Content
Even if Google’s web spam team doesn’t detect AI content on your web pages, you can still be deranked because of the accidental use of duplicated or plagiarized work. AI learns by being fed media from across the internet. So, the information it produces is based on data received from other people’s published content. The words generated by an AI program could be full of plagiarized work. Google’s algorithm routinely downgrades sites that use even small amounts of duplicate content, even from within the same site. Using automatically generated phrases from AI could cause your most popular blog posts and service pages to slip down the ranking ladder into obscurity. It could also make businesses vulnerable to legal action if they violate intellectual property law.
