Can AI (Artificial Intelligence) Replace Professional Content Writers?
With the rise of chatGPT and other AI programs, it seems like the entire world is now aware of the rapid advancement of artificial intelligence. The production of AI-generated art and text has become a controversial, but popular topic. After gaining so much attention in the media, a lot of business owners may wonder if they should turn to these kinds of technologies to create content for their websites. At iBoost, we help companies of all sizes improve their online reach with professional SEO and web design services. It’s our job to stay on top of the latest trends in online marketing, and how these changes affect companies. While it may seem like AI-generated content could be a viable solution for small businesses, using these programs can do more harm than good. Here’s why.
AI Generated Content is Against Google’s Guidelines
Many people are completely unaware that Google already has an established policy against the use of automatically generated content. John Mueller, Google’s Search Advocate, has publicly stated that the use of AI writing tools is spam and goes against webmaster guidelines. Mueller explains that if their web spam team considers content to be generated by artificial intelligence, they will take action. This means that publishing AI content could lead to a manual penalty, which can severely damage your ranking on the platform.
You Could Accidentally Publish Duplicate or Plagiarized Content
Even if Google’s web spam team doesn’t detect AI content on your web pages, you can still be deranked because of the accidental use of duplicated or plagiarized work. AI learns by being fed media from across the internet. So, the information it produces is based on data received from other people’s published content. The words generated by an AI program could be full of plagiarized work. Google’s algorithm routinely downgrades sites that use even small amounts of duplicate content, even from within the same site. Using automatically generated phrases from AI could cause your most popular blog posts and service pages to slip down the ranking ladder into obscurity. It could also make businesses vulnerable to legal action if they violate intellectual property law.
Low-Quality Content Can Harm Your Brand’s Reputation
The risk of SEO decline and Google penalties is usually enough for most business owners to remain weary of using AI writing on their websites. However, there’s more to consider. While gaining traffic to your website through Google is a very important part of publishing regular content, it isn’t the only factor. Keep in mind that every single person who clicks on an advertisement, email link, or social media post will find their way to your blog, service pages, or product descriptions. Today’s consumers demand a lot from the companies they do business with. The quality of content produced by AI simply isn’t on the same level as professionally written articles and sales copy. While artificial intelligence may continue to improve in the coming years, the content currently generated is often inaccurate, grammatically incorrect, and even nonsensical. If customers read poorly written blog posts or discover blatantly wrong information, they will lose trust in your business. This could harm conversion rates and lower customer retention.
Do You Need Professional Content for Your Company Website?
If you want to climb to the top of Google’s search results page, then shortcuts will not get you there. The iBoost team is experienced in providing quality results using established techniques that will help you reach your marketing goals. Our professional content writers, SEO experts, and website designers can skyrocket your brand’s online reputation, and help you grow your business. Contact our specialists today and find out how we can help your company succeed online.
