Many small businesses know the importance of creating content online. Whether you prefer to publish weekly articles on your blog page, create videos on YouTube or publish frequently on Facebook and Twitter, you know by now that the only way to stay ahead of the pack is to get Google's attention by consistently providing online users with relevant material. Unfortunately, many people don't go into content publishing with a plan of any sort. Many people begin the year with a resolution to publish weekly so they can climb the ranks of Google. Yet, by the end of February they've only written two blog articles and shared meager amount of semi-relevant posts on the company Facebook page. At iBoost, we help companies of all size grow their online reach using the latest SEO and digital marketing strategies. As with any goal, we know the power of planning ahead. We want to help you achieve success with your business by sharing some tips on building a successful content strategy for the new year.
Have Concrete Goals in Mind
This is the most important step, but it is also commonly overlooked by business owners. You don't want to waste your time publishing content that isn't going to create incentive to buy. Think about what kind of sales goals you are trying to reach this year. Are there underperforming products that you want to promote more this year? Is there a service you provide that your audience may not be aware of? Think about what offers you want to draw attention to, and think about how creating blog articles, videos and social media posts can improve your overall sales goals for the upcoming months.
Brainstorm Topic Ideas
Once you understand what you want to write about, you can begin to brainstorm more specific content topics. This is the fun part. It's best not to censor yourself during this step. Go ahead and jot down every thought that crosses your mind, and worry about narrowing them down at a later step. This is your chance to get creative and discover all the exciting ways you can appeal to your customers. If you're stumped, try visiting other websites in your industry for inspiration. There are also blog post generators available for free online that can also provide suggestions.
