When most people start planning out their digital marketing campaigns, they go straight to Google AdWords. While it is suggested that a generous portion of your advertising budget does include Google, it shouldn't be your only online advertising stream. Bing shouldn't be overlooked. Though it isn't the largest search engine in the world, it still receives over 750 million searches per month. With a cheaper pay per click rate, and less competitors, using Bing is a great way to expose your business to a wider audience and save money in the process.
Two Search Engines for the Price of One
Bing has partnered with Yahoo! in order to improve their advertiser's overall visibility. Doing so has helped both search networks to effectively stand on their own against Google. This means that when you advertise on Bing, your ad campaign will show up on both search engines, thus increasing the size of your audience.
