5 Ways Service Based Business Can Increase Their Website's Sales Rate
There are a lot of marketing techniques for selling products online. However, for service based companies, there is significantly less information about increasing revenue and sales. Thankfully, there are several tactics that small businesses can implement if they want to see a surge in profits. At iBoost, we help businesses around the country attract their ideal clients by using the latest technology and techniques in internet marketing. If you own or manage a service based business and are ready to see your sales soar, consider the following tips.
Create Subscriptions
One of the best ways to dramatically increase sales is to implement a subscription strategy. This works very well for service based companies, because customers often have a recurring need for assistance. For instance, a homeowner who hires a landscaping company for lawn maintenance, likely needs a service provided monthly. You can offer monthly, quarterly and annual subscription rates. The more they pay ahead, the greater the discount. When a client has already committed to using a company, and has paid for the services up front, they are much more likely to continue using the same company unless they suddenly become dissatisfied with the quality of work. It also creates a more stable cash flow that can carry you through more volatile seasons.
Reduce How Many Services You Offer
While this may seem counterproductive, it’s important to understand the concept of decision fatigue. Today’s busy men and women have a lot of responsibilities on their plate. They are often bombarded with over a dozen different daily choices that effect their careers and loved ones. Sometimes, when customers are overwhelmed with options, there can be an instinctive reaction to retreat. By creating simple, straight forward services and prices, you eliminate the chaos and make it easy for them to come to a fast conclusion.
