You've spent a lot of time and effort creating a well-designed eCommerce website. Maybe you've even gone the extra mile and implemented professional SEO and digital marketing services and are seeing a massive spike in new visitors as a result. However, you might be disappointed to discover that despite the increased traffic, you aren't getting the sales boost you'd hoped for. Unfortunately, this can be a common occurrence, especially for new companies or small businesses whose brands are less widely known. At iBoost, we help businesses of all sizes across the country improve their customer reach so they can grow their revenue. We want to see businesses and entrepreneurs find success with their online marketing. Which is why we enjoy sharing some of the wisdom we've gained along the way. If you've been having similar problems converting your new audience into loyal buying customers, here are a few ways you can make your product pages more enticing.
Include an FAQ Section
Many people may be interested in your product, but might hesitate because they have questions. Maybe they're unsure how to properly use the item, or they need to know more information about ingredients or manufacturing practices. Today's consumers are more informed than they were decades ago, and they may have specific details they look for when purchasing a new product. If they can quickly find an answer to their question, without having to make a phone call or email customer support, they are much more likely to feel confident pressing the buy button. Make sure that the FAQ section or link is bold, and easy to see or they might not even know it exists. You can take this one step further and integrate live chat features as well. This will ensure that if they have a question that isn't addressed in the FAQ's, they can contact you or your sales team and get an instant response.
Publish Video Content
Hands on individuals can sometimes have a harder time making buying decisions online. They may prefer holding an item in their hand, or observing a live demonstration before they can make a final choice. Providing a short video on the product page can provide a similar experience without meeting face to face. Creating a video will let you highlight extra features, and show your audience how they can use and benefit from using the item. You can also maximize the value of your video content by publishing on YouTube and Facebook to generate more interest in your brand without spending extra money.
