2023 Marketing Tips for Roofing Companies 

2023 Marketing Tips for Roofing Companies 

At iBoost, we provide full-service digital marketing services for businesses of all kinds, including roofing companies like yours. We know that marketing is a critical part of your business, and we want to help you get the most out of it. Whether you’re an established company or just starting out, these tips will help you increase awareness of your brand, attract more customers, and keep them coming back for more.


SEO Focused Website 

SEO stands for search engine optimization. When people search online for things like “roofing,” “siding,” or “windows,” they’re looking for companies that can provide those services. If you want to be found by potential clients, then SEO is a great way to do it. If you have a roofing website that’s built with a focus on getting the right keywords into your content, then your site will get higher rankings in Google search results. The more people know about your company and services, the more likely they are to call you for an estimate or ask for more information about what you do.

Content Marketing 

Content marketing focuses on creating and distributing content to attract and keep customers, as well as educate and influence them. It’s different from other types of marketing because it relies heavily on inbound marketing techniques, like attracting customers through search engines, websites, and social media instead of through ads. It also uses “non-traditional” marketing tactics like blogs, infographics and case studies, all of which help build trust with prospective customers. Content marketing can help you build relationships with new clients by providing them with valuable information they need to make decisions about their roofs. It also helps you stand out from competitors.

Social Media 

Social media is an easy way for roofing companies to connect with potential customers, build brand awareness, and get seen by the people in their community. It’s also a great way to promote special offers and discounts that are only available online. There are many platforms where you can post content about your business, including Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. Each platform has its own unique approach to content marketing and engagement with followers, so it’s important to choose the right one for your company’s needs.

Email Marketing 

Email marketing is a great way to stay in touch with potential customers. You can capture email addresses on your website using a signup form. After they’ve joined your mailing list, you can send them regular updates about new services or upcoming sales. It’s an easy way to stay in touch without being overly intrusive. 

Referral Programs 

A referral program is a marketing strategy that encourages customers to recommend your business to their friends and family. Referrals are one of the most effective ways to grow your business because they come from people who already know and trust you. The key to making this work is ensuring that everyone knows about the program, especially current customers. You should always mention it when talking with customers about roof maintenance or repairs so that they know how much they can save money on their next service by referring others. 

Paid Advertising Campaigns 

Paid advertising campaigns are a great way to reach your target audience. You can use paid ads to promote a specific service, or to encourage clients to return for maintenance work or repairs. If you’re considering using a paid advertising campaign, here are some tips to help make sure it’s a success:

  • Decide on the goal of your campaign
  • Set a clear budget for the campaign
  • Choose where to advertise your company
  • Create an ad that will grab people’s attention
  • Test different ads until you find one that works best for your business

Do You Need More Traffic and Online Sales Leads for Your Roofing Company? 

If you’re looking for a marketing partner who is committed to helping your company grow, then look no further than iBoost. We’ve been helping roofing companies just like yours grow for years, and we’re excited about the opportunity to do the same for you. Contact our digital marketing specialists today and find out how we can help you skyrocket toward your goals.