2023 Marketing Tips for E-Commerce Companies
The incredible growth of e-commerce continues as retail e-commerce sales worldwide hit $5 trillion in 2021 and is expected to be over $8 trillion by 2026 according to a report by Insider Intelligence. If you are thinking of entering the field, or if you are already in e-commerce, then there is a LOT of room to grow. In this brief article brought to you by iBoost Web, we will provide some tips on how you can better market your e-commerce company in 2023.
Deliver Exceptional Customer Service
This is nothing new, but it is worth repeating a thousand times. Your best method of marketing is delivering exceptional customer service along with your exceptional product. Word of mouth is powerful, and you want those words to be as positive as possible. It’s better if you hear some nasty words from the customer and remedy the situation directly than to allow that upset customer to share their dissatisfaction with other customers or potential customers.
Sell on multiple marketplaces
There are many online marketplaces where you can post your products, and we recommend you participate in multiple ones. Participating in multiple marketplaces may take up more of your time, but this move can increase your reach and reduce risks.
It’s as the saying goes: Do not put all your eggs in one basket. If something bad happens to one of the marketplaces or your account on one of the marketplaces, then you can rest assured knowing your customers can easily find you somewhere else.
