2023 Marketing Tips for E-Commerce Companies
The incredible growth of e-commerce continues as retail e-commerce sales worldwide hit $5 trillion in 2021 and is expected to be over $8 trillion by 2026 according to a report by Insider Intelligence. If you are thinking of entering the field, or if you are already in e-commerce, then there is a LOT of room to grow. In this brief article brought to you by iBoost Web, we will provide some tips on how you can better market your e-commerce company in 2023.
Deliver Exceptional Customer Service
This is nothing new, but it is worth repeating a thousand times. Your best method of marketing is delivering exceptional customer service along with your exceptional product. Word of mouth is powerful, and you want those words to be as positive as possible. It’s better if you hear some nasty words from the customer and remedy the situation directly than to allow that upset customer to share their dissatisfaction with other customers or potential customers.
Sell on multiple marketplaces
There are many online marketplaces where you can post your products, and we recommend you participate in multiple ones. Participating in multiple marketplaces may take up more of your time, but this move can increase your reach and reduce risks.
It’s as the saying goes: Do not put all your eggs in one basket. If something bad happens to one of the marketplaces or your account on one of the marketplaces, then you can rest assured knowing your customers can easily find you somewhere else.
Create your own website
Relying on an online marketplace or third-party platform is practically inevitable for small and even some medium-sized businesses. Unfortunately, those marketplaces take a big share of your sales and can dictate the terms of your business. It’s a price you have to pay – or is it?
Once you have established your business, you should consider a professional website where you can interact with customers directly. Having your own website can free you from absurd “terms and conditions” and those hefty commissions. A professional website can also bring your brand value to a whole new level as you get to design the appearance of your online store.
Optimize your website to search engines
What’s the first thing you do when you’re looking for something in today’s age? If you are like most people, then you probably head online to a search engine. What determines which options show up at the top of the list? Well, there are A LOT of calculations that go on behind the screen. Search engine optimization, or SEO, is a service that takes these factors into account and optimizes your website to bring it to the first page of results. E-commerce SEO can set you apart from competition and bring substantial traffic to your website.
Ready to BOOST your e-commerce game?
If you are looking for professional e-commerce website development or e-commerce SEO, then consider a company that’s been in the business since 1999. iBoost Web is proud to have built, hosted, and/or optimized over 2,000 business websites in the past couple of decades, and we are happy to help you BOOST your e-commerce game. Call iBoost Web to consult with a friendly representative today.
